Nova.
There are influencers worth paying. Most aren't. I find the ones who are.
Claire · 41k followers
Instagram DM
She's hunting for creators every day. Not when you ask. Always.
She doesn't wait for a campaign brief. She's already building your roster.
Discovers micro and nano influencers (1K-100K followers) in your exact niche
Vets every creator: real engagement, audience authenticity, content fit, fake-follower detection
Builds a pipeline: discovered, contacted, replied, negotiating, confirmed, posted, tracked
Writes personalized outreach messages, not templates
Attributes sales back to specific creators so you know who's worth working with again
Hands the best UGC to Mila to repurpose and to Luca to use as ad creative
Here's exactly what Novais doing while you're running the rest of your business.
- Scrapes 50–100 creator profiles in your niche, scores them, shortlists 5
- Replies to creator DMs and follow-ups in your voice
- Watches discount codes and affiliate links for new orders
- Sends you a 'who to work with' shortlist with audience match + estimated ROI
- Drafts outreach DMs (every one is hand-tuned, not a template)
- Reports which creator collabs actually drove sales last week
Three things you might text Novathis week. You don't have to phrase it perfectly. she'll figure out what you mean.
- Nova, who should we work with this month?
- Nova, draft the outreach for the one I shortlisted.
- Nova, what did our last campaign actually generate in sales?
Three messages · across one week · Nova replied to all of them
Public Instagram data. Your Shopify orders. Your email account for outreach.
- Nova drafts the outreach. She doesn't send anything to a creator until you say yes. She doesn't commit to gifting or payment without your green light.