Max.
Every dollar has a better place. I find it.
- Meta retargeting$600
lowest CAC, $24
- Creator gift w/ Nova$250
Claire pick, est. $8 CPM
- One TikTok SKU test$150
linen shirt only
Skip:Skip Google Search · saturated at CAC $58
He looks at every channel, every quarter, every spend, and tells you where your next dollar belongs. Cross-channel intelligence the rest of the team doesn't have.
He's watching everything the others are doing and looking for what they can't see from inside their own channel.
Compares ROI across content, ads, email, and influencer
Optimizes your store and product pages to be cited by ChatGPT, Perplexity, and Google AI Overviews
Handles traditional SEO for product pages, collections, and blog content
Tracks how AI-driven traffic is converting (it is growing fast, most stores arent watching)
Recommends budget reallocations: "Move $500 from Meta to email, email ROAS is 8x"
Sends a weekly unified growth report
Here's exactly what Maxis doing while you're running the rest of your business.
- Pulls traffic, conversion, CAC, and LTV across all your channels
- Flags anomalies (sudden CAC spike, channel decay, LTV drop)
- Updates your single-page weekly dashboard
- Sends you a Friday note: where the next $1,000 / $10,000 should go
- Identifies which SKU is over- or under-promoted vs. its margin
- Surfaces AI-search visibility and gaps in your category
Three things you might text Maxthis week. You don't have to phrase it perfectly. he'll figure out what you mean.
- Max, where should I put my next $1,000?
- Max, are we showing up in AI search for our category?
- Max, is my CAC trending up or down across channels?
Three messages · across one week · Max replied to all of them
Your analytics. Your search console data. Your Shopify revenue. Every other employee's data.
- Max recommends. He doesn't move money or change ad budgets, that is Luca's job, and Luca needs your approval too. Max's role is to tell you what to do, not to do it.